These Unretouched Lingerie Ads Are Simply Stunning

All too often, the fashion industry perpetuates unrealistic body expectations—but one brand is hoping to change that. As PopSugar reported, & Other Stories tapped three real women to star in its new lingerie campaign, leaving the images unretouched. 

The company explained its motive in a statement: "By showing that the ideal female body is one-of-a-kind and embracing beauty such as scars, tattoos, and birthmarks rather than altering them, & Other Stories' imagery reflects a more diverse notion."

Scroll down to see the unretouched lingerie ads from & Other Stories!

What do you think of the ads? Tell us in the comments below, and shop & Other Stories lingerie here!