The Amazon Prime Day Fashion Buys That Are Causing an Internet Frenzy
Warning: Reading this may cause a serious shopping spree. In case you didn’t get the memo, Amazon Prime Day has officially arrived! For two days only (from July 15 at 12 a.m. PT to July 16 at 11:59 p.m. PT), our favorite one-stop-shop retailer is offering up to 50% off selected brands and products across fashion, beauty, and home categories. We have our eyes on some seriously chic and versatile pieces—from pretty lingerie to staple tees, woven basket bags, trendy jewelry, and flattering leggings—most of which are already sitting in our carts.
Amazon’s epic sale only happens once a year and is already causing somewhat of an internet frenzy, so don't snooze on these major deals. To save you the time and effort of scrolling through hundreds of pages in the deepest corners of Amazon, we rounded up the absolute best fashion picks that are worth stocking up on this Prime Day. And we’ll continue to update this list with the chicest pieces as the deals roll in.
Tops
How expensive does this $20 sweater look? Perfect from work-to-weekend.
The softest luxury tee you'll be wearing on repeat.
Denim
Underwear
Dresses & Jumpsuits
Just add pointed-toe pumps for a work-perfect look.
Shoes
Jewelry & Accessories
Activewear & Swim
Wear it to work out, or pair with a belted blazer for an of-the-moment look.
Jackets
Bottoms
This cute design features a buttery-soft moisture-wicking fabric.
Up next, 25 Amazon finds we all unanimously agree are amazing.
Judith is the senior fashion market editor at Who What Wear and has worked in fashion for nearly a decade. Judith started on the Shop Who What Wear team, creating content and managing a team of merchandisers for the Who What Wear shopping app. She later crossed over to the editorial team, where she shares the coolest, most desirable fashion market finds and brands in her shopping-focused stories and social takeovers. She has become one of the top affiliate earners during her six plus years at Who What Wear. Before working in fashion, Judith was a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) and shared her passion for travel and food. She studied at the prestigious London Academy of Dramatic Arts as well as Stella Adler Studio of Acting in New York. She later studied fashion merchandising and design, which laid the foundation for her career in fashion.
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