The New Campaign Video for Alexander Wang x H&M Is Totally Trippy


Taking sportswear to the next level! Get ready for #ALEXANDERWANGxHM

View on Instagram


In keeping with H&M's tradition of leaking tiny snippets of information about their designer collaborations at a time, the retailer posted a new (brief) campaign video to Instagram teasing us with yet another look at the Alexander Wang collection

The clip is more of a montage of disparate images than an actual video—all set to a thumping beat that conjures Wang's trademark club-meets-athletic-wear aesthetic. It's all a bit odd, frankly, but in a way that only intrigues us to shop that much more. 

Watch the clip above! Are you excited to shop this collection when it drops on November 6? Tell us in the comments below!