Alexa Chung Uncovers What Trend Forecasters and Buyers Actually Do

video: British Vogue

In the latest episode of her Future of Fashion docuseries with British Vogue, Alexa Chung speaks with designer Paul Smith, a department store buyer and a representative from trend-forecasting powerhouse WGSN.

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Click above to watch, and tell us what you think of the episode in the comments below!