The day has finally arrived: Alexa Chung's eponymous clothing line is here and finally shoppable. While we've been limited to cryptic quotes and mysterious Instagram photos for the months leading up to the debut, we've finally had a peek at the full lookbook, and it's safe to say that fans of Chung won't be disappointed.
From relaxed suiting to retro separates, down to shoes and accessories, it's easy to imagine Chung wearing every piece, which is no surprise since she was heavily involved in the design process. "My taste is my taste," she told the Wall Street Journal. "I just made things that I was missing or that interested me. I don't know how else to do it."
While Chung has found success in her collaborations with brands including AG Jeans, Marks & Spencer, and Madewell, this marks her first foray into a collection all her own. She told The Evening Standard, "the experience I have enjoyed in art directing, modeling, and designing for other brands bolstered my confidence and experience across some of the many areas it takes to form a fully-fledged brand."
See Alexa's shoot with MyTheresa below, and then shop pieces from the new collection.
These statement shoes are oh so chic.
We're head over heels for this ultra-feminine party dress.
A modern take on mod.
Shine on in this colorful design.
The easiest piece you'll sport this summer.
A logo tee every It girl will want.
Which piece are you most excited about? Let us know in the comments!