Alexa Chung is back with her latest installment of "The Future of Fashion." This time around she speaks with British Vogue's Creative Director Jaime Perlman about what goes into the photography of the magazine and which covers sell and which ones don't. She also pops over to the digital team's desks to find out how analytics are changing the platform's content. It's all here and it's pretty great. Click to watch, and be sure to tell us what you think of the episode in the comments below!
Speaking of digital, if you need a new phone case (who doesn't?) we're crushing on this on Stella McCartney version right now.