Direct-to-consumer is a movement that continues to gain stream in the fashion industry. L.A.-based brand A.L.C. is the latest to join the e-commerce game, launching their site, alcltd.com, today. "One of my favorite parts about being a stylist was the emotional relationship to getting dressed," said founder Andrea Lieberman in a press release. "To be able to connect to our customer in a more intimate and personal way is truly a dream come true!"