The fashion world moves faster than ever today, and with her new fashion film, Alberta Ferretti may very well be ahead of the game.
In an innovative move, Ferretti released a film of her limited-edition F/W 16 collection before its debut on the couture week runway. According to Harper's Bazaar, Ferretti said in a press release, “Today, more than ever, fashion must send messages that are fast, clear, and rapidly accessible to a wider audience, and through the internet, and social networks fashion participates in this global movement that defines taste these days.” With this in mind, Ferretti’s film—shot by Luis & Iango in Venice and featuring model Malgosia Bela—shares her vision of glamorous darkness and mystery in what could be the quickest way possible.
Scroll down to see the film of Alberta Ferretti's F/W 16 collection!
Alberta Ferretti/Luigi & Iango
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Opening Image: Alberta Ferretti/Luigi & Iango