18 Bikinis You Won't Feel Guilty Purchasing—We Promise

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(Image credit: Ookioh)

It's no secret that bathing suits can be oddly expensive. While we completely understand the intention behind investing in a good-quality swimsuit you'll have for ages, there is nothing wrong with taking a walk on the affordable side of the market every so often either. And guess what? Just because a bikini doesn't cost an arm and a leg doesn't mean it's not designed well or that it has poor quality—$50 bikinis are just as good.

Besides the logistics of why affordable swimwear is totally justifiable, what about those times when you want a new bikini just because? It's moments like those where spending $300 on a new suit might seem a little frivolous, which is why we have rounded up 18 different bikinis, each ringing in at under $100 total (that means top and bottom), for you to shop without needing a reason at all. No, you did not read that incorrectly—every suit in this roundup is under $100 total. In other words, there is no way you can experience guilt after purchasing one or more of these bikinis even if you tried.

See? Cool swimwear doesn't have to cost you your life savings. Hopefully the cute and affordable bikinis you just saw got you excited for summer and for the plethora of swimwear you're bound to accumulate. Speaking of plethoras of swimwear, shop a few more of our favorite suits of the summer so far here.

Lauren Eggertsen
Editorial Director

"Copy (200 words): Lauren Eggertsen is currently the editorial director of Who What Where and has worked at the company for nearly seven years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Sydney Sweeney, Lindsay Lohan, and Megan Fox. 


She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Elle.com, HarpersBazaar.com, and Vogue.co.uk. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.