Your Denim-Obsessed Friends Will All Be Buying These Jeans Today

There’s something unique about Acne Studios It items. While so many of-the-moment pieces seem to drift in and out of relevancy in fashion, the Stockholm-based brand’s buzziest buys have stuck around for a long while. Think Acne’s Pistol boot or Velocite leather jacket, which can both still be seen at nearly every Fashion Week year after year. And right up there is the brand’s jeans—a fixture of any denim lover’s closet and the very first item created by co-founder Jonny Johansson. Now, this fashion staple is seeing a huge overhaul.

In an official denim relaunch, Acne Studios has just announced Acne Studios Blå Konst. Existing separately from the label’s ready-to-wear line, this “will consist of a ‘permanent collection’ for both men and women, as well as a ‘seasonal collection’ incorporating both denim and non-denim styles,” according to the press release.

The base of the collection includes men’s and women’s baggy, straight, and skinny styles. But that’s just where it’ll begin. “Our denim will be like a study, always evolving and moving forward,” Johansson says in a statement about Acne Studios Blå Konst, which officially debuts today. Scroll down to take a peek at the new collection, and shop directly on Acne Studio’s e-commerce site.

In other jeans news, is this “ugly” denim trend coming back? You decide.