Here's Everything You're Dying to Know About the New Zara App

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(Image credit: Zara)

Brace yourselves: Zara is getting into the augmented reality game, and the result is a cool new app everyone is talking about. Zara explained the app in a press release: "When smartphones using the Zara AR app scan graphic signage in these locations, models Léa Julian and Fran Summers 'come to life' in seven- to 12-second sequences on customers' phone screens. The models pose, move around, and talk while showcasing Zara's Studio Collection as part of an incredibly realistic experience."

So how can you use the app? Zara explained the different ways you can get in on the action: "Shoppers can unlock the experience in four ways: through store windows, via in-store podiums, on boxes they receive delivering online purchases, and via dedicated images at Zara.com." Scroll down to see how it works.

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Erin Fitzpatrick
Senior News Editor

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.