Eco Friendly

Eco Friendly
Friday, April, 20, 2012 Earth Day is this coming Sunday, so we've been thinking a lot about how we can support our planet and today's topic: eco-friendly fashion. In years past, uncovering stylish, environmentally-savvy clothing and accessories was often a trying task, but we're pleased to let you know that's simply not the case anymore. In fact, we've discovered a crop of first-rate designers and brands that embrace a sustainable approach to fashion and create gorgeous, thoughtful products you can feel good about wearing! From a hand-printed scarf made completely from bamboo fiber to the perfect all-organic cotton striped tee, we're truly excited about all of our eco-sensitive selections and you can be certain Mother Earth will approve of them too!

On the Market
Mar Y Sol Zadie Crocheted Backpack ($119) in Berry
If you think backpacks are solely for the schoolyard, perhaps this woven version by Mar Y Sol will change your mind! Handmade from crocheted raffia sourced from the Madagascar forests and featuring adjustable straps and a functional drawstring closure, this backpack is ideal for active weekend outings or strolling the local flea markets. Even better: Mar Y Sol's fair trade partnership with the artisans living in Madagascar helps support economic development and environmental conservation with every piece sold.

Sophie Monet Gilded Square Top Ring ($99)
Supporting up-and-coming designers has long been a passion of ours, so you can imagine our delight when we discovered Sophie Monet, the talented designer behind this must-have ring. "To keep the line sustainable, I don't let anything go to waste," Monet says. "I find inspiration from scraps, and every piece of jewelry begins with wood I already have available to me in my shop." Crafted from 22-karat yellow gold leaf and shedua wood, this bauble is the epitome of understated luxury and a sure statement piece. Slip it onto any finger, and you'll bring a touch of cool earthiness to your look.

The Battalion
During our search for noteworthy green apparel, we were delighted to come across The Battalion, an eco-friendly brand with a luxurious twist. Using dead stock, bamboo, recycled raw materials, and organic cotton, designer/founder Linda Wong creates remarkably soft, quality garments that not only reflect the latest trends, but a positive lifestyle too. The Battalion spring collection is made up of comfortable and versatile separates, like the Betty Bamboo Knit Top ($128, 516.277.2565) and Blake Lyocell Twill Jeans ($216) shown above, all of which can take you from day to night with ease.

Nepali by TDM Design Bambi Paisley Scarf ($125) in Silver Ash/Blueberry
This time of year usually calls for a few lightweight layers, so investing in a versatile scarf is always a good idea. That said, we think you should consider a sustainable option, like this gorgeous paisley print scarf by Nepali by TDM Design. It's made entirely of bamboo fiber and toxic-free dyes, so it's healthy for the environment, plus the vibrant blue print instantly punches up any look.

H&M Exclusive Conscious Collection Dress ($70)
H&M blew us away last year with the debut of their Conscious Collection, so naturally we were anxious to see what green designs the beloved retailer had in store for us this year! Red carpet-worthy frocks and tailored separates swathed in effervescent hues are among the collection's standout pieces, but our favorite design is without a doubt this sultry dress. The bold botanical print and body-con silhouette, which remind us of the Dolce & Gabbana S/S 12 runway, lends the dress a striking look made for hot summer nights.

Laura Lombardi Coil Bracelet ($84) in Brass
Great jewelry is often defined by craftsmanship and thoughtful details, both of which are apparent in this handmade bracelet by Laura Lombardi. Made from vintage and repurposed materials and featuring square brass beads and tiny rings, this is one conversation piece you'll never want to take off. We think it would look chic worn on its own or with a mix of colorful friendship bracelets and slim bangles.

Cri de Coeur Balance Ankle-Strap Sandals ($110) in Black/Leopard
With summer just a few months away, snagging the season's best sandals has become top priority for your WWW editors. First on our list are these ankle-strap sandals by Cri de Couer. We were immediately drawn to their kelly green and black color-block design, as well as the playful leopard-print front, but the fact that they are made from 100% vegan materials makes them all the more desirable. Consider them the perfect finish to all your swingy frocks and denim cutoffs.

NCLA Summer of '69 Nail Lacquers ($16) in Eight Days a Week, Hello I Love You, I'm With the Band
High-quality, earth-friendly nail polish can be hard to come by, so when we find a brand that produces toxin-free and cruelty-free lacquers, we feel it's important to spread the word. NCLA is one of those amazing brands, and we can't say enough good things about their range of fabulous, on-trend colors. Right now, we're all about the Summer of '69 collection, which features three must-try shades for spring and summer: a pretty powder blue, a brilliant berry (shown above), and a luscious coral. If you're like us and can't decide which color is your favorite, we suggest picking up all three today!

The Reformation Leroy Shorts ($155)
Fancy shorts may sound like an oxymoron, but believe it or not, they do exist and there are plenty of noteworthy styles on the market to prove it. Take, for example, The Reformation's Leroy Shorts, which are made entirely from vintage garments and dead stock fabrics. Woven with delicate lace inserts on either side, these breezy, lightweight tap shorts boast an elegant and chic look that, when paired with a silky top and strappy sandals, is suitable for any number of evening occasions. If you prefer a more casual daytime look, wear the shorts with a basic t-shirt, neutral sandals, and a straw hat.

Amour Vert Coco V-Neck Shirt ($55)
Even if you already own about a million striped tees, it definitely couldn't hurt to add another--they are a timeless wardrobe staple after all! Accordingly, we think you should pick up this long-sleeved version from Amour Vert. Made from all-organic cotton, which is grown free of toxic pesticides and synthetic fertilizers, it feels ridiculously soft and is one of those amazing perfectly worn-in shirts you'll want again and again. We like the idea of playing up the shirt's nautical theme by styling it with navy trousers and espadrilles.--Jessica Baker

The Battalion lookbook image, courtesy of The Battalion.
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