Why We're Obsessing Over New Label Friends & Associates
- 1 of 15
Imagine you got to spend every day doing the thing you love with some of your closest friends. Now imagine that’s your job. Editor/stylist Matthew Edelstein launched his contemporary fashion label this past December with that precise business model in mind, hence the name Friends & Associates. Instead of having just one person design for the brand, which offers a playful mix of modern sportswear, Edelstein invites a variety of creative talent to work together each season. The spring collection, complete with bright color-blocking and charming polka-dot and gingham prints, is a follow-up to the debut Resort line and offers fun, easy-chic separates you can wear all summer long. Keep clicking now to see some of our favorite pieces.
- 2 of 15
Q: What kind of girl do you design for?
A: Friends & Associates has a modern, joyful spirit. Women that enjoy life, appreciate design, and don't take themselves too seriously.
Q: What inspired the start of this collection?
A: To be able to work with friends doing what we love!
- 3 of 15
A shot of color at the collar, pocket, and waist keeps this workwear-inspired one-piece fresh for summer.
Ava Belted Jumpsuit ($189)
- 4 of 15
Pink and red make for a sweet and striking color combo, especially on this flirtatious circle skirt.
Alla Border Skirt ($95) in Red
- 5 of 15
Q: What's your favorite styling trick when it comes to wearing the bold colors and patterns from the Resort and Spring collections?
A: Have fun and be true to what works for you! The pieces are meant to be mixed or matched according to your mood and personal style. From the craziest pattern mixing to the most simplified, Friends & Associates is about those perfect items that always feel right.
Shop The Look:
Amanda Belted T-Shirt Dress ($185) in Red
- 6 of 15
- 7 of 15
Q: What was the inspiration for the headpieces in the look book?
A: They're baseball caps with handmade flowers cut from the fabrics in the collection. This season we're really sporty and utilitarian and a feminine element gives the look a twist.
Shop The Look:
Adelaide Utility Skirt ($125)
- 8 of 15
Swathed in gingham, this denim skirt begs for a warm-weather outing or afternoon picnic.
Gingham Denim Skirt ($129)
- 9 of 15
This sleeveless dress with a contrast collar and pintuck pleating offers a summery take on the tuxedo look. Make it even more of-the-moment by styling it with a pair of graphic black and white heels.
Alexa Bib-Front Dress ($165) in Black
- 10 of 15
Q: Why polka dots?
A: In the first collection it was important to establish the look of Friends & Associates. Clean, modern, fresh. We love graphic prints and felt like a strong polka dot was a great place to start.
- 11 of 15
This boxy top serves as an excellent layering piece over a long tank or shift dress.
Anastasia Sailor Top ($125)
- 12 of 15
We want to wear this easy-breezy tank with everything from cuffed jeans to a leather mini skirt. Bonus: it’s available in seven different color ranges--we’ll take one of each, please.
Aurora Pocket Tank ($105)
- 13 of 15
Q: Are any of the pieces designed with a specific era or muse in mind?
A: We think about a lot of different women when we put the collections together. It's not so much a muse as an attitude. We love spontaneity and playfulness.
- 14 of 15
We were immediately drawn to this shirtdress, thanks to its periwinkle hue and figure-flattering silhouette. Dress it up with a statement necklace and pointed-toe heels.
Amanda Belted T-Shirt Dress ($185)
- 15 of 15
These dotted running shorts say “weekend brunch” more than “track and field,” especially if paired with a tucked-in sleeveless blouse and wedges.
Alex Athletic Shorts ($95) in Peacock Dot