It used to be that scoring a front-row seat to the season’s biggest runways was as rare as finding a golden ticket in a Willy Wonka candy bar. But now that editors, bloggers, brands, and models have become Twitter and Instagram pros, getting your VIP pass to all things New York Fashion Week has never been easier.
Who You Should Follow on Twitter/Instagram for NYFW
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To ensure you’re in the know with all up-to-minute fashion and beauty news, we’ve rounded up the 37 accounts you should be following now.
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@evachen212, Editor-In-Chief, Lucky
Always immaculately turned out and accessorized in the season's must-have pieces, Lucky's new Editor-In-Chief is not only a major fashion player, she's also totally funny to boot. Her frequent "Accessories of the Day" posts—typically taken in the backseat of a cab—never fail to delight.
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@ttomasihill, Artistic Director, Moda Operandi
Industry favorite and style star extraordinaire, Tomasi Hill's Instagram is a mash-up of gorgeous photos from the road, loads of silly snaps, and detailed shots of accessories, materials, and dresses that make her feed fashion porn of the highest quality.
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@hillarykerr, Co-Founder, WhoWhatWear.com
Here's what we know about our co-founder: you'll get fashion, for sure, but mixed with a very healthy dose of champagne, shoes, and anything punny.
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@bevansburg, Style Features Director, Teen Vogue
The well-dressed, always darling editor is having more fun than anyone else in the world, and best of all: he lets you come along for the ride. Expect party pics with his A-list pals and captions that will truly make you laugh out loud.
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@mrjoezee, Creative Director, ELLE
The perptually peripatetic super stylist has an always entertaining, totally cheerful feed that showcases his whirlwind schedule and front-row view.
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@brittaboutaleb, Editorial Director, Byrdie.com
Byrdie's intrepid Editorial Director lives backstage during NYFW, getting details on every single major beauty look and making sweetly smart observations that most other editors miss.
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@MMBVogue, Senior Market Editor, Vogue
MM is serious street style photographer bait, despite the fact that you'll never see her in a topknot or mixed prints. Much like her social media feed, she's super chic and always pared down, in other words: a total breath of fresh air.
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@elanafishman, Senior Digital Editor, Lucky
Punny, pithy, and pretty, Fishman's feed always shows the quirky-cool side of life, especially during #NYFW.
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When he's not attending Kate Bosworth's recent wedding in Montana or taking selfies with pal Alexa Chung, Blasberg can be found front row at every major fashion show in New York, London, Milan, and Paris. He also might attend a party or two while doing it…
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@CathyHorynNYT, Fashion Critic, The New York Times
If you're a fashion news junkie—or simply want to sound like one—then following America's first lady of fashion criticism is simply a must.
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@carlscrush, Fashion Market Director, Vanity Fair
With his salty commentary—"Girls who have French manicures also love neck pillows"—and over-the-top fear of bagels in any form, Carl writes all of the things you think in your head, assuming you were really witty.
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@LaurieTrott, Fashion Director, WhoWhatWear.com
Our own fashion and style guru, Trott's one of the few people who can make a more out-there trend—like teddy bear coats—feel approachable and achievable by juxtaposing it with oh, say, Teddy Ruxpin.
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@MeenalMistry, Fashion Director of The Wall Street Journal's Off Duty section
A fashion savant who toggles between tweets about Isabel Marant's predilection for rolling her own cigs to up-close photos of the best looks from shows and presentations, Mistry's smart feed won't disappoint.
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If you're looking for down-to-earth updates and backstage sneak peeks—plus a healthy dose of music updates—Rhoda's an excellent choice.
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With a feed full of chic selfies, charming party pics with her equally gorgeous friends, and shots from all of the sets she works on, Smalls serves up glamour galore.
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In addition to being one of the industry's most sought-after DJs, she's got a great eye and always has the prettiest photos from the best parties.
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Considering the online excitement that was generated when Madekwe photographed a rack of clothing she's potentially bringing to New York—lots—we have a hunch her Fashion Week feed is going to be spectacular and inspiring.
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@blaireadiebee, Founder, Atlantic-Pacific
One of our all-time favorite personal style bloggers, Eadie is the preeminent priestess of the high/low mix and her feed offers a fresh assortment of her own inspiring outfits, as well as beautifully curated images of her surroundings.
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Occasionally offbeat and always inspiring, Rodarte's social media offers equal parts gorgeous editorial imagery and lots of throwback photos, including an incredibly sweet photo of Kate and Laura Mulleavy's parents on their wedding day.
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Of all the designers, Jason Wu's Instagram feed feels like he is actually involved on a very regular basis—with funny cat pictures and night-on-the-town pictures to prove it.
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Helmed by digitally savvy and drop-dead gorgeous Senior Vice President of Global Communications, Erika Bearman, the brand's social media curates an amazing range of images. Highlights include rarely seen shots from inside the atelier, incredible fabric and embellishment details, and some phenomenal behind-the-scenes moments with Mr. de la Renta himself.
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If you've ever really wondered what a super high-powered SVP of Global Communications for a major fashion brand (or two in this case: Donna Karan and DKNY), @dkny is a must follow. Aliza Licht's ultra-observant commentary on topics like how people go about requesting show tickets will hook you in seconds flat.
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The Tory Burch team creates content at a supremely high level and never fails to impress. Their social feed includes everything from what's playing in the office (it's always good) to interesting quotes from luminaries like Albert Einstein and Nelson Mandela.
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The public relations powerhouse firm represents cult favorites like Altuzarra, Band of Outsiders, and Maje, and their social media gives you the esteemed (accessory shots from Narciso Rodriguez's resort collection) mixed with an interesting splash of the every day (seating maps from NYFW, for example).
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They produce the bulk of #NYFW's most important shows and represent the world's biggest designers and brands. Their omnipotent presence gives them a really fresh perspective and they often break news before the media—pretty compelling stuff.
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The team who represents Rodarte, Opening Ceremony, and Kenzo is always clever and unquestionably cool. How many other companies would have a social-media braid-off with us? Not many, but Black Frame sure did.
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Okay, so this is a little obvious, but hear us out. You can expect it all on our social media accounts, including the best backstage beauty shots, full-length runway looks, street style stars, and more. And while we might be admittedly biased, our behind-the-scenes office shenanigans are pretty amusing, too.
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New York magazine's brilliant fashion-focused blog The Cut is smart on every level. It's a must-follow for of-the-moment fashion news written in a truly clever way.
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It'sVogue, silly. That's why.
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Fast, clever, scoop-filled fashion news that's honest and hard-hitting when necessary, but also prone to writing things like "holy guacamole" and "oof" on Twitter, this industry-fave is a must-read for all.
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Whether they're getting one of the first big interviews with Lucky's new EIC Eva Chen or Instagramming the xx backstage at a Givenchy show, founder Imran Amed has eyes on everything and never fails to inform.
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A mash-up of vintage images, beauty product shots, and models, models models, beauty site Into The Gloss' social feed is clean, cool, and perfectly polished.
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@GucciWestman, Global Artistic Color Director, Revlon
As one of the industry's most important makeup artists, Westman's social feeds are must-follows, especially since she always has the most amazing inspiration images around.
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Every season, it seems like Pita is responsible for the hair at more and more NYFW shows. He also works on so many major campaigns (Oscar de la Renta), couture shows (Armani Prive), and editorials (Vogue)—it's astonishing and impressive on every level.
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@patmcgrathreal, Creative Design Director, Procter & Gamble Beauty
There is no bigger force in beauty than Pat McGrath. The legendary British makeup artist does more shows, in more countries, than anyone else in the world and basically sets all the beauty trends single handedly.