Data Says This Is When You Should Stop Shopping at Zara

Allyson Payer

First and foremost, Zara certainly doesn't discriminate against age—but it's natural that when people get older, their brand preferences shift. You're probably not wearing the same labels you liked in high school, right? These days, you'd be hard-pressed to find a 20-something girl who doesn't shop at Zara, but nothing lasts forever. While a future wardrobe that doesn't include pieces from the fast-fashion retailer may seem unthinkable to those of us in the target demo (more on that in a bit), we oftentimes ponder when it's time to move on from the popular fast-fashion retailer to make room in our closet for a few other brands.

Of course, where you shop at any age is a personal decision. Still, we're in the business of providing information to you, dear reader, and in this case, that information involves what age Zara shopping drops off for women, for whatever reason: aging, career development, increased income, etc. To do so, we consulted Ed Dilworth, founder and CEO of consumer analysis agency Insight Rooms. Dilworth and his team surveyed social engagement about the brand according to age, in a way that indicates that a person still shops at Zara. They found that engagement peaks at age 23 to 27, before "basically collapsing beyond," according to Dilworth. (By age 33, engagement falls below 1%.)

While the median drop-off age is 25, Dilworth did note that Zara doesn't have as drastic an age cliff as other fast-fashion brands do. Zara "skews young," he says, "but the looks include more conservative and classic styles that stretch up into that older range more than the youth brands." Our takeaway? It seems that by late 20s, women see their Zara addictions start to dissipate and have begun expanding their sartorial horizons to include other brands.

That said, if your love for Zara lives on, go on to shop stylish pieces that we think would work for women of any age.

Explore: Zara

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