What the Nike Logo REALLY Means

Erin Fitzpatrick

Nike co-founder Phil Knight recently sat down with CBS News and reminisced about the early days of the brand in the '70s. He chatted about everything from his original designs to Nike's first athlete endorsements, but our favorite part of the interview was learning the backstory behind the brand's now ubiquitous logo. 

The article explains what the swoosh really means: "The 'wing' as it was called then (a design he paid a college student just $35 to draw) was supposed to symbolize the sound of speed. Knight thought it looked like a big fat checkmark." So there you have it, folks: There's no more guessing about what the world's most famous logo actually represents. 

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Opening Image: Getty Images

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