On A Side Note: The Row Online

The trend-setting power of the Olsens is undeniable and pervasive. Like some other major fashion figures we can think of—Kate Moss, Sienna Miller—they create their own, utterly unique ways of dressing. When Ashley and Mary Kate launched The Row last year (their self-funded line), naturally the world took notice. Vogue dedicated some major real estate to the story and praised the collection of 28 knitwear basics. Originally, you could only find The Row at Barneys New York stores and at Maxfield in Los Angeles, but we’ve got some great news. The Row is now available online through London’s Browns Fashion, making this exclusivity a little less elusive...



While it might seem gasp-inducing to think of paying more than $300 for a t-shirt, we must assure you that The Row’s pieces are of exceptional quality. (Also, the prices are lower Stateside.) The t-shirts have a single seam, resulting in a nearly haute couture-like fit. We know this might sound crazy, but it’s like the shirts have an intuitive knowledge about where to cling and where to drape on any body.

Fans like Selma Blair, Kirsten Dunst, and the Traina sisters all support the line. Vanessa Traina wore a shirt by The Row, paired with vintage YSL, for a Vionnet dinner in New York while Selma Blair has been spotted in the line’s skinny, high-waisted pants. The Row has been equally popular with regular retail clients as well. In fact, due to the success of the spring items, the designers have expanded the fall collection to nearly twice as many pieces. The Row will also be available at major international stores as well, including 10 Corso Como (Milan), Maria Luisa (Paris), Harvey Nichols (London), and Isetan (Tokyo).

For those who love the look of The Row but don’t have quite the budget, just wait a few months for the Olsens’ new line. Fall will bring an upcoming, lower-priced line from the twins called Elizabeth and James (named after their younger siblings). Check it out this August at Neiman Marcus, Intermix, and Bergdorf Goodman, or get a sneak peak now on Mary Kate (above, right) who wore an E&J white dress to the CFDA awards in early June. Just so we're clear that they're not playing favorites, that night Ashley (above, left) wore The Row.

Dolman Dress, $740, brownsfashion.com
This black dress is made of open model knit, with a round neck and long batwing sleeves.

V-Neck T-Shirts, $315 each, brownsfashion.com
Available in black, grey, and white, this classic cut, modal, v-neck hits the hips.

Low Scooped Neck Tank Top, $250, brownsfashion.com
The rounded neck in front and back give the simple tank a slight sexiness. Choose from pale grey or white.