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Gift Guide

Gift Guide: Yummy Mummy

One of the great advantages of living in the twenty-first century is that moms are no longer strictly associated with maternity clothes, minivans, and PTA meetings. In fact, the chic members of the Hollywood baby boom (ladies like Gwyneth Paltrow, Heidi Klum, and Gwen Stefani) reset established style stereotypes and forged a fashionable Yummy Mummy look. That's right; moms can be trendsetters, too!



Just because she’s had a baby doesn’t mean she deserves boring, bland, or so-called appropriate presents, so why not treat the yum mum to fun and trend-focused treats? In short, it's time to say goodbye to sweatpants and hello to cashmere sweaters, glamorous sunnies, and festive flats! Today's Holiday Gift Guide offers you just that, plus a handful of other thoughtful finds we hand-selected with the YM in mind.

VPL Heavy Gauge Cashmere Wrap ($595)
Yummy Mummys have mad schedules: one minute they might be lounging at home, the next, they're dashing out the door and on-the-go for hours. All these unexpected changes call for outfits made up of transitional pieces, like this luxe sweater. Just as cozy as it is chic, this oversized wrap is equally ideal for running errands or an in-house movie night. For a similar, less expensive option, try the Space-Dyed Cardigan ($30) by Silence & Noise.

Chloe Heloise Square Sunglassesicon ($378)
One of the joyous aspects of motherhood is the guaranteed sleepless nights, so every YM is in need of a pair of high-quality shades to conceal tired eyes. Not only will this Chloe pair do the trick, but they are bound to stir up envy amongst all of the moms on the playground.

Sanyo Camcorder ($362)
Every last mom we know is obsessed with documenting their offspring's every move, which is why we chose this nifty handheld camcorder. It offers an LCD screen and eight hours of full motion video, so it's perfect for any Yummy Mummy who wants to upload footage onto her baby blog!

Clark's Botanicals Smoothing Marine Cream ($115)
Preserve (or fake) that new mom glow with this top-notch moisturizer from cult beauty brand, Clark's Botanicals. The smoothing marine cream is paraben-free, full of algae extracts (softens fine lines) and jasmine absolute (an anti-inflammatory essential oil), and is a delicious drink for any skin type.

Adidas by Stella McCartney Yoga Mat and Bag ($150)
The solitude of a yoga class is a sacred necessity for many new moms, so we set out to find the perfect mat for today's gift guide. You will surely make your YM’s quiet time even more special with this designer set.

Priti Nail Polish in Pink Jewel Carnation ($13)
Many pregnant women and new moms steer clear of the nail salon, so as to not expose their little ones to harsh chemicals. We wouldn’t want any little pigs to suffer from a lack of attention, so we found this awesome, organic, formaldeyhyde-free polish as a smart solution. If you're a New York City local, be sure to visit the Priti Spa for a "Priti in Paradise" pedicure!

Jeffrey Campbell Oakley Fringe Stud Ankle Booties ($124)
High heels are fairly off-limits for most new moms, but that's all the more reason to explore the endless supply of winning flats on the market! We are particularly taken by these embellished Jeffrey Campbell suede booties and suspect they will complement a number of different mummy outfits.
—Jessica Amento

Picture of Gwyneth Paltrow, Pacific Coast News.
DISCUSS/12 post(s)


i seriously hope that when i pick my daughter up from the gate, i look better than THAT! crikey, you seem to have shown what you shouldn't look like. i would def wear the VPL sweater tho. i think the secret to being a yummy mummy is NOT wearing something you could do the housework in. thats all.

        Posted by: sarah  |  2008-12-09 16:44:11

Considering I write the blog diaryyummymummy.blogspot.com I feel as though i am an expert on all things yummy mummy. You guys are right on with the mommy chic. xoxo

        Posted by: robin anderson  |  2008-12-06 12:46:16

What are those red sunglasses she's wearing?

        Posted by: Cady Chaplin  |  2008-12-05 09:55:06

the moccasins are awesome although personally i wouldn't wear them. (moccasins just aren't my thing.) and i love the chloe sunglasses. they are a great shape and i love the color. it's a great blackish brown. fashion-frenzi.blogspot.com

        Posted by: carmen  |  2008-12-04 01:01:47

I can't help but want the boots for myself. Sorry mom... exquisillusiore.blogspot.com exquisillusiore.blogspot.com exquisillusiore.blogspot.com exquisillusiore.blogspot.com exquisillusiore.blogspot.com

        Posted by: Hadley  |  2008-12-03 15:45:59

LOVE the VPL sweater, and the boots! mocs are so comfy and look great with every outfit! the nail polish looks like it would be very cute on. and i loove the chloe glasses

        Posted by: ronnie  |  2008-12-03 14:57:03

the nailpolish is perfect. could be either quaint or totally badass. hannahwanna.blogspot.com

        Posted by: hannah  |  2008-12-03 14:37:51

love the boots, who cares if they're copies..its not like they're cheap or cheap-looking. everything else is ok.

        Posted by: sarah  |  2008-12-03 14:19:47

why arent more people commenting on all of the gift guides? these picks are all awesome!!

        Posted by: lovesgemma  |  2008-12-03 14:14:35

Those Bess shoes you are speaking of are copies of Taos - the original.

        Posted by: Sarah  |  2008-12-03 11:10:18

Good post, although the boots are copies of the Bess ones..

        Posted by: Liza  |  2008-12-03 10:49:37

LOVE those boots.

        Posted by: Style Society  |  2008-12-03 09:26:20

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