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Beauty Board

Beauty Board: Blue Crush

We’re not sure who is to blame—overly made-up eighties aerobics queens, perhaps—but somewhere along the line, blue eye makeup got a pretty terrible reputation. Even the most dedicated beauty fanatics we know tend to stay away from these hues, fearing that a swipe of sky blue shadow will make them look more Smurfette than chic. We’re happy to report that blue-hued makeup received a much-needed makeover this season, turning this beauty trend into an edgy, elegant look!



The second we noticed the spectrum of blue eye makeup on the spring runways, we had a hunch we had a breakout beauty look on our hands. After all, the trend runs the gamut from dramatic sapphire shadow to simple cerulean liner, so it’s easily customizable. One simple way to work the color into your regular makeup routine is to simply create a smoky eye using navy blues, instead of charcoal or gray. Makeup artist Charlotte Tilbury came up with a strong example of this look for the Temperley London Spring 09 show. She used a number of MAC products, including Fluidline in Wavelineicon ($15) and Eye Kohl in Smolder icon ($14.50) to create the stormy eye.

While the Temperley runway look obviously called for a liberal application of color, you can easily achieve a more wearable version. As Kate Hudson showed us at the Bride Wars premiere, instead of blending the shadow to the far edges of the eye, just confine it to the lids. By using less product, you’ll still look sexy and fashion-forward, but in an appropriate way. (If the style’s still too strong for you, simply swap out the midnight blue shadow for one that’s lighter and more gray-based.) In addition to Tilbury’s selections, we also like Revlon’s amazing new Matte Eye Shadow in Riviera Blue ($4.99) or Make Up For Ever’s Eyeshadow in True Blue 8 ($19).

If you prefer a bright pop of color to a subtle, soft, and smoky look—you’re in luck too. Bold beauty mavens, we’d like to direct your attention to the high-impact aqua lids shown at Gucci. Created by the incomparable Pat McGrath using CoverGirl Eye Enhancers 1 Kit Eyeshadow in Turquoise Tempesticon ($3.47) and Bobbie Brown Mettallic Eye Shadow in Minticon ($20), this statement-making style is definitely not for shrinking violets! If you’re ready to try the over-the-top tropical eye, make sure balance the vivid shadow with lots of black mascara and liner too. McGrath used Prescriptives Softlining Pencil in Jeticon ($17.50) and a a lash-pumping mascara like Chanel's Cils a Cils Lash Building Mascara in Noiricon ($26) or Max Factor's 2000 Calorie Extreme Lash Plumper Mascara in Extreme Blackout icon ($10).

If you simply want the spirit of the Gucci look, without quite so much shadow, take a page from Agyness Deyn’s beauty notebook. Seen here at the Louis Vuitton Tribute to Stephen Sprouse party, Deyn kept her electric blue liner far from her browbones, choosing to wear a smaller sweep in a modified cat-eye style. Sephora Brand’s Jumbo Pencil Eyeliner in Blue 508Y ($5) will do the trick; we like L’Oreal’s HIP Color Rich Cream Eyeliner in Tealicon ($12) and Midnight Blue icon ($12) very much too. Either way, we just hope you experiment with some new colors and give this look a chance. Who knows, you just might end up having a blue crush too!

Runway Images, First View. Photo of Agyness Deyn and Kate Hudson, Splash News.
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Posted by: dddd |  2010-06-17 02:21:56

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Posted by: Susancai |  2010-05-16 20:43:13

What the hell? Blue totally works on dark skinned people, and most beauty experts recommend that brown eyed girls wear blue or purple shadow (opposites of the spectrum and so on) and blue eyed girls should apprently wear bronzey colours.
Relax, nobody is being discriminated against here just because of the examples chosen.

Posted by: Sarah |  2009-01-31 07:34:54

What about make up for darker skin colours...? This always seems to be an issue. Sick. Of. Deyn. The top two ARE gray.

Posted by: D. |  2009-01-30 15:52:17

How about some diversity? Since you guys just posted something that only works on girls with blue eyes and blonde hair, why don't you do a post for Asians or redheads to balance it out?

Posted by: aimy |  2009-01-30 04:35:07

I love Iekeline Stange, her the tone of her shade is really great too, a little metallic. Kate Hudson, I don't like.

Posted by: Vanessa |  2009-01-30 04:14:23

it all looks a bit fawlty towers to me, i do love the beauty 'bored' comment, even tho' im sure she was completely unaware she was being funny, lol

Posted by: sarah  |  2009-01-29 23:57:33

that is a hideous photo of agyness deyn. she looks like absolute trash. Though, blue eye make-up generally looks like complete trailer trash.

Posted by: taylor |  2009-01-29 19:23:50

it would be lovely to see some brown-eyed females :) beautyandthestreet.blogspot.com

Posted by: Amber |  2009-01-29 18:35:57

super funny video...i think it's for some fashion online mag...check it out: http://www.youtube.com/watch?v=6MaSry9msK8

Posted by: siufok |  2009-01-29 17:29:57

Aggy actually looks really good here. Nice post WWW. :)

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Posted by: daniel |  2009-01-29 10:57:40

the Temperley London look is just downright gorgeous... i do love a misty blue eye i've never worn blue on the lids, i am excited to experiment!!

Posted by: bird |  2009-01-29 10:39:54

Thanks for another beauty story, and for showing that blue CAN be done right when it comes to eye makeup!

Posted by: blue crushing |  2009-01-29 10:36:42

And brown eyed girls? You forgot about us???

Posted by: Diana  |  2009-01-29 10:16:59

the best palette for the bright version of this look is the POP eyecolor palette in aqua it has 5 shades of blue (1 periwinkle, 2 teals, 2 true blues)- i've been rocking this out for years and you get that pop of color without looking too 80s since there's some teal in the colors

Posted by: kng |  2009-01-29 09:51:19

I think I would prefer this look with green instead of blue. But brown-eyed girls look great with blue shadow. www.shinylittlethings.com

Posted by: julie |  2009-01-29 09:26:10

Can you please do a beauty bored for girls who have different ranges of skin color? I have about the same skin color as Eva Mendes and Jennifer Lopez. The brown girls need adive too!

Posted by: Jessica |  2009-01-29 07:34:16

This look is pretty! Kate Hudson looks gorgeous. My best friend has been doing this for a while now and she's been able to pull it off really well!

Posted by: Lauren |  2009-01-29 06:56:36

I guess there are only so many colors in the rainbow so....why not blue? Sorry, it is still tacky if you are over 25. Cute on little girls, too much on grown women. Just don't. The top two don't even qualify as blue. They are grey....

Posted by: blinkbunny |  2009-01-29 06:16:51

All of these women have blue eyes...

Posted by: erin |  2009-01-29 04:21:30

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