We imagine that giving up gossip magazines and celebrity blogs is similar to trying to quit smoking (wouldn't know for sure, we've never tried the latter). While avoiding newsstands is easy, we continue to struggle. It seems that completely kicking the web sites is more difficult than originally anticipated. After morning upon morning of our own neurotic, internal struggles at the laptop, we realized that we were primarily logging on to see what everyone was wearing the night before. We thought to ourselves: Selves, there should be a more convenient and reverential way to find out this information, no? After discussing this with our closest friends - obviously - we realized that WhoWhatWear.com would be a perfect contribution to society. Because after all, "We don't care who you date or if you eat. We only care about what you are wearing."

That being said, if you're interested in with whom Sienna Miller is "canoodling," you're in the wrong place, and we respectfully suggest you go to www.perezhilton.com. However, if you are interested in Miss Miller's new handbag of choice or what color nail polish she's wearing this week, we respectfully suggest you come here. Every day. Twice. Also, if we don't have anything nice to say, generally speaking, we won't say anything at all. So if a particular name never comes up on this website, well, feel free to draw your own conclusions.

WhoWhatWear.com is your immediate access to fashion as portrayed by the world's finest trendsetters. You will get daily reports on our favorite new trends the moment they hit the runways, the courtyard at the Chateau, or even the parking lot at Maxfield. The opinions expressed on WhoWhatWear.com are strictly our own. We will not plug, sell, or post anything about anything that we aren't particularly fond of. Enjoy!

Katherine Power is the co-founder and creative director of WhoWhatWear.com Prior to the launch of WhoWhatWear.com, she was the West Coast Editor of ELLE and ELLEgirl. She was responsible for scouting new fashion/lifestyle trends and visually translating her finds to the magazine readers. Before she held that position, she was the Director of Promotions at Brent Bolthouse Productions, the most renowned special events company in Los Angeles. During her time with BBP, she created the crowd for the company's many events by bringing in LA's favorite celebrities and tastemakers. Additionally, she established BBP's branding division and created brand awareness for clients via celebrity seeding and product placement. A mix of high (Christian Louboutin heels) and low (Banana Republic jewelry), she is as passionate about style as she is the other love of her life: her Russian Blue cat, Nelson.

Hillary Kerr is the co-founder and editorial director of WhoWhatWear.com. Prior to the launch of WhoWhatWear.com, she was a Los Angeles-based freelance writer for publications including ELLE, Teen Vogue, Nylon, and Maxim. She also worked on special projects for ELLE, including creating two mini-magazines about the hit reality show, Project Runway, and co-wrote Anna Kournikova's fitness column. Before starting her freelance career, she was the Associate Lifestyle Editor at ELLE in New York where she coverd food, travel, design, and entertaining for the magazine. An enthusiast of many things, she also wrote about beauty, fitness, health, art, and music for the magazine. A mix of high (The New Yorker) and low (US Weekly), she is as passionate about words as she is the other love of her life: her Netflix subscription.