Why Urban Outfitters' New Campaign is Unlike Any Other You’ll See This Season

Gina Marinelli

Urban Outfitters is making sure it kicks off the New Year on solid footing. That’s why the brand has enlisted a diverse cast of models to rep its latest wares, aptly dubbing the group the Class of 2017.

Among the fresh faces are actress, model, and transgender woman Hari Nef, models such as Barbie Ferreira and Genesis Vega who don’t fit the typical straight-size mold (Ferreira is plus-size, and Vega’s petite), as well as activists, artists, and other inspiring personalities. And in keeping a focus on individuality, the images feature each person in a customized T-shirt by Hanes which, along with Champion, collaborated on this campaign. 

Scroll down to take a look at some of the beautiful snaps from this initiative and a video from the cool cast of models who each have an inspiring message for the year ahead. 

What would your personalized Hanes tee say? Let us know in the comments, and shop more Urban Outfitters picks below.

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