The Under-the-Radar Uniqlo x Lemaire Collaboration Is Selling Out

Elyssa Goodman

While collections like Balmain for H&M are expected to sell out almost instantaneously, the more under-the-radar Uniqlo x Lemaire collaboration (that we were also very excited to see) is similarly in demand. Fashionista reported that since the collaboration's launch on Friday, the collection is almost sold out online and has been a madhouse in both New York and Paris stores. Stylists and fashion enthusiasts alike were running to the stores to purchase the elegant knits and staples to the point where in New York, several stores were out of stock (but many would be refilled on Monday, Racked reports). Lemaire, by Christophe Lemaire and Sarah-Linh Tran, is known for its chic Parisian minimalist aesthetic and, as Uniqlo USA's Chief Managing Officer & Director of Brand Marketing Justin Kerr told Fashionista, was a perfect fit for a Uniqlo collaboration: "We're just looking for like-minded people that want to improve people's lives through clothing," he said. Pieces from the collaboration are definitely worth checking out, with price points ranging $40 to $190. 

Scroll down to see images from the Uniqlo x Lemaire lookbook!

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