Meet the New Workout Line You Can Actually Wear IRL

Meghan Blalock

As real women with real demanding schedules, the Who What Wear team is always on the hunt for stylish pieces we can wear from one thing to the next. Case in point: exercise class. It is just so challenging to find stuff you can wear to yoga, barre, or Spin—and then wear to the office or out to drinks with friends.

Enter Twenty4Seven, a just-launched activewear brand formulated around this specific dilemma. Founder Danielle Hopkins, a longtime activity buff and fashion-lover, aimed to marry her two passions with one goal in mind: something you can literally wear 24 hours a day.

"That’s when the vision for Twenty4Seven was born: luxury, performance apparel designed to be worn 24 hours a day, all throughout the week," reads the brand's mission statement. Featuring fashion-forward leggings, bustier-inspired sports bras, and more, the line promises to seamlessly transition from gym to bar and beyond.

Keep scrolling to see the line now, and head to Twenty4Seven to shop the pieces!

Explore: Amanda Shadforth

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