How Topshop Is Going to Take Over the U.S.
Topshop's expansion: Topshop only has nine brick-and-mortar stores across the U.S. right now, but the British retailer is setting its sights on expanding even further in America. Business Insider tapped Gesina Gudehus-Wittern, a consultant at Vivaldi Partners Group, to explain. "Topshop has learned to use what they were already very good at to grow their U.S. business: timely collaborations with relevant tastemakers, and being perceived as a step up from purely derivative fast fashion," she said. "Their recent announcement to collaborate with Beyoncé on an athleisure collection is the exact right step into the U.S. mass market, tapping into the booming athleisure trend without compromising their key brand values." [Business Insider]
Celeb collaboration: Nikki Reed has collaborated with Freedom of Animals, an animal-friendly line of handbags, on a capsule collection of six sustainable bags. Featuring sleek silhouettes in black or white, the bags are as stylish as they are functional. Shop the pieces here. [Freedom of Animals]
Drake news: Drake is opening the L.A. flagship for his OVO brand this weekend. Located near the Hancock Park area at 130 North La Brea Avenue, the store will be the first OVO outpost outside of Toronto, which is Drake's hometown. [Racked]
Kim Kardashian's famous friend: The popular app "Kim Kardashian: Hollywood" has just gotten a brand new (and very fashionable) character: Balmain Creative Director Olivier Rousteing. "I’m so thrilled that you can now style virtually with the Fall 2015/16 Balmain collection," Rousteing said in a press release. [Kim Kardashian: Hollywood]
Legs like a Rockette: Like clockwork, every year around the holidays we become jealous of the Rockettes and their enviably long legs. Luckily, Byrdie tapped the dancers to get the inside scoop on how they tone their famous legs. [Byrdie]