The New Tommy x Gigi Show Will Be Insanely Over the Top
Though it feels like we've been waiting forever for this moment, it's finally here—Tommy x Gigi season two debuts tomorrow! After all of the Instagram sneak peeks, Snapchat surprises, and even a consumer-based campaign letting fans pick some of the designs, we have the latest scoop on what's in store for round two of Tommyland, and it's looking like this brand experience is set to be bigger than ever.
Thanks to Business of Fashion, we've learned quite a few things about what's in store for the actual Venice Beach event. According to its interview with Hilfiger himself, "'Tommyland' will feature amusement rides, local food trucks, graffiti artists, rollerskaters, acrobats, fire-throwers and two surprise musical performances." No big deal. Thankfully, one feature sticking around from last year is the see-now, buy-now format, so that you can immediately shop every piece from the runway on Tommy.com. With Hilfiger planning to show nearly twice as many full looks as last year, that means we'll have a lot of shopping to do, and we couldn't be more excited.
What else do you think is in store for the latest Tommy x Gigi show? Share your best guesses in the comments, and then stay tuned to see how it all unfolds on Wednesday!