Tom Ford Just Flipped the Script on Fashion Week, Again

Mary Peffer

Tom Ford isn’t afraid to go against the grain. Perhaps that’s why he's connected with consumers through his work at YSL, Gucci, and of course, in recent years, his namesake label. As reported on Fashionista.com, Ford will once again forgo the typical London fashion week format—where the brand used to present in an intimate showroom setting instead of the big budget shows that are the industry norm. For fall 2016, Ford will opt for a smaller debut in New York City on February 18th, just as NYFW is coming to a close.

In an official statement, Ford explained his decision by saying, “As we all know, the way in which we show clothes, not only to the press, but also to the consumer, is changing. Right now, I think that a certain fluidity is necessary in regard to how we communicate with the consumer, and I have experimented with different formats recently. The most important thing to me with a presentation is that it communicates the message of the season and the point of view of the collection. Next season, it feels right to return to a format that is intimate and shows the detail of the clothes. The intimacy of small presentations affords that. We launched our first women’s collection in New York in 2010 and opened our first store there in 2007. I am very excited to present both collections in New York.”

As an incredibly successful American luxury designer, Ford is in a unique position to publicly forecast the need for a shift in the way fashion is digested and experiment with different deliveries. We know we’re excited to see the collection regardless of how and when he presents.

What do you think of Ford’s decision to show in New York? Let us know in the comments and keep scrolling to shop some of our favorite Tom Ford fall accessories!

PHOTO:

Getty

Add a Comment

More Stories
1