Career Code: The Woman Who Made a Career Out of Shopping

Nicole Kliest

In honor of Hillary Kerr and Katherine Power's upcoming book, The Career Code: Must-Know Rules for a Strategic, Stylish, and Self-Made Career ($17), we're kicking off an interview series featuring 17 questions (in honor of the book's 17 chapters) about the work lives of the most inspirational female leaders in the fashion industry. So far, we've tapped Sally SingerEmily & MerittRachel Zoe, and more. Up next? Tina Craig. 

Not many women (or men) can pivot their passion for designer bags into a full-fledged career, but such is the case with Tina Craig, fashion blogger and co-founder of Snob Global Media. Back in 2005, Craig and her now–business partner Kelly Cook recognized a gap in the editorial industry for designer bag coverage, and thus was born Bag Snob. In addition to keeping us all up to date on the purses we should be lusting after (there are quite a few), she's also kept busy with a regular online column for Harper’s Bazaar and serving as a contributing editor for Vogue Taiwan, and she's done it all from her home base in Texas, where she lives with her husband and son.

Keep reading for career advice from a woman who turned her passion into her career.

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