Calling All Minimalists: We Found Your New Favorite Website

Nicole Akhtarzad

Welcome to our New Website series, where twice a month we'll be featuring an e-retailer that we love and know our readers will too. Whether it's an old but under-the-radar favorite or a newly launched label, you'll want to report back to your friends with these finds (or maybe keep them to yourself)!

If you haven't stumbled upon The Undone on Instagram, you've probably found yourself on the account of its co-founder Sara Donaldson (the blogger behind Harper and Harley), likely coveting one of her many on-point outfits. At least we have, which is why two months ago, we, along with fashion girls everywhere, rejoiced at the news that she and her partner, Georgia Martin, were launching The Undone. 

The multibrand e-commerce shop based in Australia ships a roster of covetable brands all over the world. Elin Kling and the Olsen twins are women who perfectly embody their aesthetic, and the site is a treasure chest of statement-making pieces, all with minimalism at their core. To give you more of an in-depth look at what we love about the site, we recently chatted Martin, and she answered all of our pressing questions.

Scroll through to read the full interview, and then continue to shop our top picks from The Undone!

Do you have any favorite sites you'd like to see featured next? Share them with us in the comments!

Opening Image: Collage Vintage

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