The New Denim Brands You Need To Know About

While there’s nothing wrong with buying your favorite jeans in four different colors, a bit of change never hurt anyone, right? So to help you mix it up, we’ve discovered the seven new denim brands that should be on your radar right now.

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    Read on for all the reasons to retire your standbys and try a little something different. 

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    Rebecca Minkoff

    You already know and love Rebecca Minkoff’s bags and shoes, but it turns out that the designer makes a mean pair of colored jeans, too. The designer’s new denim line is complete with all the essentials, including a pitch-perfect skinny version in four different washes, a boyfriend iteration, and a vividly printed pair. And there’s even more beneath the stylish surface: the entire collection is made in Los Angeles with locally-sourced fabrics, and a donation is made to the charity No Kid Hungry for every purchase.

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    Rebecca Minkoff

    Jane Skinny Jeans ($118) in Dark Gray

     

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    Rebecca Minkoff

    Jane Skinny Jeans ($118) in Blue

     

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    6397

    Minimalism is the name of the game for New York-based brand 6397, whose fuss-free, perfectly worn-in wares are at the top of our fall shopping list. Featuring slouchy, boyish shapes, we’ll be playing up the menswear vibe of these jeans by pairing them with blazers and cool oxfords.

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    6397

    Lazy Jeans ($295) in Distressed Black Wash

     

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    6397

    Skinny Jeans ($295) in Distressed Medium Wash

     

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    Triarchy

    Founded by a trio of siblings, Vancouver-based Triarchy is the perfect antidote to this season’s sweet pastels for those of you who prefer leather over lilac. Thanks to eldest brother Mark’s love of vintage motorcycles, Triarchy is firmly rooted in a rough-and-tumble biker aesthetic—hence the intricate, studded detailing, and coated metallic jeans.

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    Triarchy

    Gold Studded Jeans ($425, sales@triarchy.com)

     

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    Triarchy

    Skinny Jeans ($245) in Silver

     

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    Strom

    Former Swedish model Erika Stromqvist created classic, understated styles using vintage selvedge denim for her new line, Strom. Using her knowledge of fit and technique that she picked up during her days modeling for Calvin Klein, Marc Jacobs, and more, Stromqvist designed a variety of blues in timeless silhouettes, including the cropped, boyfriend, cigarette, and skinny.

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    Strom

    Nio High Rise Jeans ($179, 323.651.4129) in Blackbird

     

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    Strom

    Nio High Rise Jeans ($242, 323.651.4129) in Selvedge Street Wash

     

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    A.N.D

    There’s little we love more than the feeling of slipping on our favorite, perfectly worn-in jeans. The Los Angeles-produced brand A.N.D. seems to agree with this sentiment, as they’ve set out to mimic the softness of old jeans by offering styles in different levels of “wear” rather than traditional “washes.” You can officially kiss stiff, sandpaper-like jeans goodbye.  

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    A.N.D

    Hayden 150 Wears Denim Leggings ($225) in Pride

     

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    A.N.D.

    150 Wears Rolled Skinny Jeans ($225) in Sand

     

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    McGuire

    Having previously designed for Joe’s Jeans and Gap, it’s safe to say Marianne McDonald knows a thing or two about denim. Mixing utilitarian details—like exposed zippers—with luxurious fabrics and feminine silhouettes, her newly launched line McGuire is poised to become a fashion industry favorite.

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    McGuire

    Gotham Slim Jeans ($228, 323.651.4129) in Malechite

     

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    McGuire

    Majorelle Flare Jeans ($228, 323.651.4129) in Revel Revel

     

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    RtA

    Already spotted on stylesetters like Kristen Stewart, RtA—which stands for Road to Awe—is a new Los Angeles-based line founded by Eli Azran and David Rimokh. The designers have created cool jeans and leather pants with a rock’n’roll vibe that are so desirable, we have a feeling many a style star will be wearing the covetable duds come fashion week.  

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    RtA

    Boyfriend Relaxed Skinny Jeans ($225, 1.800.558.1855) in Gray Repair

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    RtA

    Skinny Was Destroyed Jeans ($245, 323.651.4129) in Blue/Black

     

Shop this Story
Jane Skinny Jeans

Jane Skinny Jeans

Rebecca Minkoff, $118
SHOP
Jane Skinny Jeans

Jane Skinny Jeans

Rebecca Minkoff, $118
SHOP
Bleecker Skinny Jeans

Bleecker Skinny Jeans

Rebecca Minkoff, $128
SHOP
150 Wears Rolled Skinny Jeans

150 Wears Rolled Skinny Jeans

A.N.D. Denim, $225
SHOP
Hayden 150 Wears Denim Leggings

Hayden 150 Wears Denim Leggings

A.N.D. Denim, $225
SHOP
Boyfriend Relaxed Skinny Jeans

Boyfriend Relaxed Skinny Jeans

RtA, $225
SHOP
Skinny Was Destroyed Jeans

Skinny Was Destroyed Jeans

RtA, $245
SHOP
Skinny Jeans

Skinny Jeans

Triarchy, $245
SHOP
Skinny Jeans

Skinny Jeans

6397, $295
SHOP
Lazy Jeans

Lazy Jeans

6397, $295
SHOP
Gotham Slim Jeans

Gotham Slim Jeans

McGuire, $228
SHOP
Majorelle Flare Jeans

Majorelle Flare Jeans

McGuire, $228
SHOP
Nio High Rise Jeans in Blackbird

Nio High Rise Jeans in Blackbird

STROM, $179
SHOP
Nio High Rise Jeans

Nio High Rise Jeans

STROM, $242
SHOP
EXPLORE: Shopping, Rebecca Minkoff, A.N.D. Denim, Triarchy, 6397, A.N.D, McGuire, RtA, Strom, A.N.D., New Denim Brands
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