The New Denim Brands You Need To Know About
Read on for all the reasons to retire your standbys and try a little something different.
You already know and love Rebecca Minkoff’s bags and shoes, but it turns out that the designer makes a mean pair of colored jeans, too. The designer’s new denim line is complete with all the essentials, including a pitch-perfect skinny version in four different washes, a boyfriend iteration, and a vividly printed pair. And there’s even more beneath the stylish surface: the entire collection is made in Los Angeles with locally-sourced fabrics, and a donation is made to the charity No Kid Hungry for every purchase.
Founded by a trio of siblings, Vancouver-based Triarchy is the perfect antidote to this season’s sweet pastels for those of you who prefer leather over lilac. Thanks to eldest brother Mark’s love of vintage motorcycles, Triarchy is firmly rooted in a rough-and-tumble biker aesthetic—hence the intricate, studded detailing, and coated metallic jeans.
Former Swedish model Erika Stromqvist created classic, understated styles using vintage selvedge denim for her new line, Strom. Using her knowledge of fit and technique that she picked up during her days modeling for Calvin Klein, Marc Jacobs, and more, Stromqvist designed a variety of blues in timeless silhouettes, including the cropped, boyfriend, cigarette, and skinny.
There’s little we love more than the feeling of slipping on our favorite, perfectly worn-in jeans. The Los Angeles-produced brand A.N.D. seems to agree with this sentiment, as they’ve set out to mimic the softness of old jeans by offering styles in different levels of “wear” rather than traditional “washes.” You can officially kiss stiff, sandpaper-like jeans goodbye.
Having previously designed for Joe’s Jeans and Gap, it’s safe to say Marianne McDonald knows a thing or two about denim. Mixing utilitarian details—like exposed zippers—with luxurious fabrics and feminine silhouettes, her newly launched line McGuire is poised to become a fashion industry favorite.
Already spotted on stylesetters like Kristen Stewart, RtA—which stands for Road to Awe—is a new Los Angeles-based line founded by Eli Azran and David Rimokh. The designers have created cool jeans and leather pants with a rock’n’roll vibe that are so desirable, we have a feeling many a style star will be wearing the covetable duds come fashion week.