This Cult French Brand Is Serving Up Major Outfit Ideas

Erin Fitzpatrick

It’s no secret that we’re fans of all things French style, and Parisian brand The Kooples is no exception. The label has given Who What Wear an exclusive first look at its new women’s summer collection—dubbed Sunrise—and we’re officially in love.

Replete with flowy floral dresses and crochet detailing, the collection screams ’70s. Plus, fans of The Kooples will be excited to hear that the new wares coincide with the official launch of the brand’s U.S. e-commerce site today. Apologies in advance for the effect on your wallet. 

Scroll down to see the new summer campaign from The Kooples and shop the pieces featured!

Which piece are you coveting from The Kooples’ new collection? Tell us in the comments below, and then shop the full collection online!

Explore: The Kooples

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