Eye Makeup
Eye Makeup to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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Wear Blue Eyeliner, Get Major Compliments: These 4 Are Makeup Artist–Approved
They're makeup bag must-haves.
By Kaitlyn McLintock
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Sensitive Eyes? An Ophthalmologist Helped Me Curate a List of Best-Ever Mascaras
Say bye to watery, burning eyes for good.
By Maya Thomas
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Makeup Artists Love This Type of Mascara for a Quick, Natural-Looking Eye Lift
Now you know.
By Shawna Hudson
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These 13 Brow Pens Are the Next Best Thing to a Spendy Microblading Appointment
We're never going back.
By Maya Thomas
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We Asked, Experts Answered—7 Ways to Level Up Your Makeup Game With Glasses
Take a look.
By Maya Thomas
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95% of Mascaras We Apply to Our Bottom Lashes Smudge—Here Are the 5% That Don't
You're welcome.
By Maya Thomas
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Makeup Artists and Editors Say These 14 Cream Eye Shadows Never Crease or Budge
IMO, they're massively underrated.
By Shawna Hudson
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This Popular Beauty Brand Has Been *Everywhere* on Insta, so I Gave It a Try
It's seriously good.
By Maya Thomas
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Makeup Artists Compliment My Makeup Whenever I Wear This Underrated Product
You'll never guess what it is.
By Erin Jahns
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I'm Using Lana Del Rey's Collab With Skims as My Valentine's Day Makeup Inspo
The holiday just got better.
By Maya Thomas
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Do Eye Shadow Primers Really Do Anything? My Before-and-After Photos Say It All
Definitely a yes.
By Shawna Hudson
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Out of All the Makeup Brands Editors Have Access to, We Use These 8 the Most
They're too good.
By Maya Thomas
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Amazon's Best-Selling Mascara Just Got a Matching Lash Primer, and It's Only $5
I tried it, and it made a huge difference.
By Kaitlyn McLintock
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I'm Always Saving Barbara Palvin's Beauty Looks—I Asked Her How She Creates Them
We're taking cues from the ultimate beauty insider.
By Maya Thomas
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Years Later, I Finally Found 15 Designer Eye Shadows That Pop on My Brown Skin
Quads are where it's at.
By Bianca Lambert
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These 15 Hydrating Eye Creams Will Plump, Smooth, and Refresh Tired Eyes
Promise.
By Sarah Yang
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I Have Green Eyes—These 14 Eye Shadows Make Them Pop
You'll be seeing green.
By Katie Berohn
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Focusing on *This* (Not Contour) Is the Best Way to Enhance Gamine Features
Thank me later.
By Maya Thomas
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This TikTok-Favorite Makeup Product Is the Secret to Faking Wide-Awake Eyes
No sleep, no problem.
By Kaitlyn McLintock
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I've Spent My Whole Life Trying to Get Rid of My Eye Bags—This Is What Works
Expert-approved tips that actually do something.
By Shannon Lawlor
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Donni Davy Told Me How to Re-Create the Best Makeup Moments From Priscilla
Iconic is an understatement.
By Maya Thomas
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Grace Kelly Inspired Brie Larson's Subtle Beauty Looks in Lessons in Chemistry
We have the inside details.
By Maya Thomas
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13 Eyeliners Editors and Makeup Artists Never Shut Up About
These never let us down.
By Shawna Hudson
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How to Apply Liquid Liner Like a Makeup Artist (Yes, It's Easier Than You Think)
It's as easy as one, two, three.
By Maya Thomas
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'70s Makeup Is Dominating My Pinterest Boards—I Asked Makeup Artists for Tips
We're keeping things groovy.
By Maya Thomas
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Soap Brows Aren't Going Anywhere—Insider Tricks to Achieving the Laminated Look
My brow game is forever changed.
By Maya Thomas
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Dior Has the Best Makeup Staples—Take It From Me, a Major Makeup Lover
It's the secret weapon at fashion week runways.
By Katie Berohn
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A Global Artistry Director Told Me Her Best Tricks for A+ Eyeliner
Plus, the 10 best eyeliner pencils.
By Maya Thomas
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Victoria Beckham and Margot Robbie Swear By These Luxe, Line-Smoothing Eye Masks
They're A-list approved.
By Kaitlyn McLintock
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These 15 Eyeliners Will Look Incredible on Your Waterline—They're All Under $32
They make a huge difference.
By Maya Thomas