The Secret to Designing the Perfect Red Carpet Look, From Tadashi Shoji

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(Image credit: Frazer Harrison/Getty Images)

What do Miranda Kerr, Octavia Spencer, and Paris Jackson have in common? They may have different personal styles, but they all rely on one brand for major red carpet moments: Tadashi Shoji. (Spencer even wears the brand during the high-stakes award season, including at the Golden Globes in the above photo.) Who What Wear recently caught up with Shoji in Los Angeles, where he revealed the one reason celebrities remain loyal to his brand, and it's refreshingly simple: the comfort factor.

"A dress can be sexy and get attention from the press, but for celebrities, standing in an ill-fitting dress for three hours is tortuous, and they'll have a tense, fake smile. Even on a long press tour, actresses can wear my comfortable dresses to look and feel good. So the next day, they're on the best-dressed list. That's the reason they come back to me. Anything can look nice, but comfortability is the key."

Lest you think Tadashi Shoji is just a celeb-centric brand, the designer tells us why he counts women from all walks of life as fans. "I know I can make any woman beautiful in my dresses," he told us. "So our ideal customer is every woman—any size, any age. I think it's all about self-confidence, which my dresses help bring out in them. A customer may see my dress in a store and think she can't wear it. Then she puts it on, and she says 'Is that me?' and she wants to come out and show it off to everybody in the store. They're happy, and that makes me happy. That's our kind of dress and our kind of customer."

Shoji has designed countless stunning red carpet looks, so we asked him to narrow down his favorite moments thus far—and we have a feeling you'll love his picks as much as we do.

Scroll down to see a trio of Tadashi Shoji's favorite red carpet moments.

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(Image credit: Getty Images)

On Miranda Kerr: Tadashi Shoji dress

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(Image credit: Stefania D'Alessandro/WireImage)

On Octavia Spencer: Tadashi Shoji dress

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(Image credit: Getty Images)

On Paris Jackson: Tadashi Shoji dress

Next up, shop Tadashi Shoji's new arrivals online.

Erin Fitzpatrick
Senior News Editor

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.