Who What Wear is turning 10 this year! To celebrate our #WWW10 milestone, we’re looking back at the past decade of style.
There are few things more integral to the Who What Wear DNA than street style. As online editors, we give it as much weight and consideration as runways, celebrities, and anything else in the fashion sphere. That’s why, today, we’ve decided to take a look back at the medium over the past decade—which just happens to be about the age of both our site and street style as we know it!
Scroll through to read about some of the most influential photographers in the field, see their snaps, and of course shop some street style–worthy pieces, handpicked by us.
Scott Schuman, aka The Sartorialist, is one of the most commonly known street style photographers to both seasoned veterans and newcomers alike. After all, his earliest fashion week street style blog post goes back to September 2005, and he’s since covered shows for every well-known publication under the sun, in addition to continuing to post to his own site and publishing two books featuring his photographs.
Best known for his own 2006-launched “global style” blog Street Peeper, Phil Oh is the latest veteran street style photog to take on Vogue’s fashion week coverage. Unlike many of his peers, Oh travels far beyond the top four fashion cities in search of sartorial inspiration, to places that include Oslo, Jakarta, Warsaw, and Buenos Aires. While there is often a lot going on in his photos, Oh always manages to draw attention to his intended subject (or subjects).
The Swedish duo behind both Stockholm Street Style and Carolines Mode are commonly credited with putting Stockholm on the map as a style destination. Since launching their blog in 2005, the duo (and real-life couple) has traveled far beyond Sweden’s borders to photograph fashion weeks each season, in addition to posting content about Caroline herself. Their images most often show just a single subject in vertical form, where you can see every part of the look.
Aside from her photography career, Candice Lake has also spent lots of time on the other side of the camera as a model and blogger. That and her work as an editor for Vogue Australia may play a part in her uncanny ability to capture and curate just the outfits we want to see. Since beginning her pursuit of photography and launching her eponymous blog in 2011, Lake has gone on to shoot for top fashion houses, including Louis Vuitton and Jimmy Choo, as well as publications such as Vogue and Glamour.
Kirstin Sinclair/Getty Images
French-born Garance Doré is another veteran whose eponymous blog launched in 2006 (she began including her original street style photography in 2007). Often captured on the other side of the lens, Doré, who is also an illustrator, is the queen of collaborations. She’s worked with Dior, Chopard, J.Crew, and Louis Vuitton—just to name a few. Her book, Love, Style, Life: Garance Doré, also chronicles her life in the fashion industry through original photography and illustrations.
Whether you followed his fashion blog, Jak & Jil (which has now been parlayed into a shopping site); loved his fashion week coverage for Vogue; or have been recently turned on to his newest venture—a self-named street style site launched in September of last year—you can’t help but be taken aback by Tommy Ton’s vibrant capturing of fashion editors, bloggers, and off-duty models—whom he’s been shooting since 2007.
As the most seasoned and well-known photographer on this list, Bill Cunningham has had his street style photography published in The New York Times since 1978. Unlike street style as we know it today, which mainly focuses on well-known subjects over the course of fashion weeks, Cunningham’s subjects are often unknown Manhattanites whose outfits simply speak to him. His weekly column continues to run in the Times, and he is a fixture at events and runways shows as well.
Melodie Jeng/Getty Images
Yvan Rodic, also known as Face Hunter, is part of the pack of photographers who pioneered what we know and love about street style today. Since launching his blog in 2006, Rodic has also published two books, worked for countless publications, and continually traveled the globe to photograph style and publish it on his site as well as others.
Melodie Jeng/Getty Images
While the header of his site, Le 21ème, strictly reads, “This is NOT a street style blog,” Katz is known for his horizontal, often candid, and zoomed-in shots of just that: street style. If you’re ever in search of a photographic record of fashion week’s best accessories, prints, silhouettes, and textures, his site is the one to go to.
Rag & Bone Kacy Reversible Poplin Off-the-Shoulder Striped Tunic ($375)