Stella McCartney Just Designed the Prettiest New Bra (and It's for Charity)

Erin Fitzpatrick

When a powerhouse designer and an iconic singer team up, you better believe we pay attention. Stella McCartney has tapped Alicia Keys to star in her latest campaign timed to Breast Cancer Awareness Month in October, featuring the designer's new Ophelia Whistling Soft Cup Bra ($160) and Ophelia Whistling Briefs ($90).

The pretty lingerie set would be covetable enough on its own, but the charitable element is all the more reason to buy it pronto: Proceeds from the set will benefit both the Memorial Sloan Kettering Breast Examination Center of Harlem (BECH) and The Linda McCartney Centre in Liverpool. The former is close to Keys's heart, as she was born and raised in Harlem, and the latter was established in memory of McCartney's mother.

"This year's campaign specifically highlights the inequalities in access to early detection programs and awareness," the press release explains. "Statistics have shown that African American women have a 42% higher chance of cancer mortality from breast cancer than Caucasian women. … Alicia Keys strongly believes in the importance of breaking the taboo and spreading the important message of early detection."

Scroll down to see the inspiring campaign and shop the new bra and underwear set for a good cause.

Add a Comment

More Stories
1