This Winter Coat Broke the Internet

Aemilia Madden

Anyone who’s survived a tough winter knows that coats can make all the difference, but let’s be honest—they’re far from perfect. Some offer too much coverage while others not enough, and they’re notoriously bulky. Well, one Kickstarter set out to fix all of that, and along the way, it basically broke the Internet.

While the project’s original goal was to raise $21,000 for its smart parka, the campaign has already hit over $2.2 million, totally blowing those original plans out of the water. But what makes this parka so genius? Watch the video below to find, and then head to the site to shop it for yourself!

What’s your trick for surviving the cold? Let us know in the comments!

 

 

Opening Image: Collage Vintage

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