Get Excited: Selena Gomez's First Coach Campaign Is Here

Erin Fitzpatrick

The anticipation has been killing us: We first learned back in December that Selena Gomez had signed on as the new face of Coach. Since then, she’s worn the brand everywhere from the Met Gala red carpet to a coffee run in Los Angeles, but we haven’t gotten a peek at their official collaboration until now. Coach has just released Gomez's first campaign, shot by none other than Steven Meisel, and it was definitely worth the wait. 

“I couldn’t be more proud to be the face of Coach,” Gomez said in a statement. “I’ve also loved working with [creative director] Stuart [Vevers], I admire his vision and his designs.” Vevers had similarly kind words to say about Gomez. “Selena is a rebel and a romantic, a dreamer and a doer who boldly charts her own course,” he said in a statement. “To me, she speaks to a generation; she connects.” Who could possibly argue with that? 

Scroll down to see Selena Gomez’s first Coach campaign and shop the dress she’s wearing. 

Explore: Coach, Selena Gomez, news

Add a Comment

More Stories
1