Sarah Jessica Parker Is the New Face of Jordache Jeans

Meghan Blalock

Sex and the City character Carrie Bradshaw's love for vintage denim just crossed over into the real world—Sarah Jessica Parker is the new face of Jordache, the jeans brand that was insanely popular in the '70s and '80s. 

Parker appears in new ads for Both the Jordache Collection and the Jordache Look Collection, which also launched online today (the brand's first enty into the e-commerce space, according to WWD). Keep scrolling to see Parker's new Jordache ads now, and to shop some of the jeans too!

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