Is This Brand the Next Kiini?

Michelle Scanga

Last year was the summer of Kiini, the It girl–approved brand nearly broke the internet with its signature colorful crochet bikinis. The highly recognizable swimsuit comes in several different color-ways, and this season, the brand debuted a new one-shoulder style. Though the brand is still at the top of our must-have list for swimwear, we wanted to introduce you to a new Instagram-ready bikini brand. Meet Rye, the Australia-based label that’s quietly blowing up with a significant amount of followers and several sellout swimsuit styles. The bright colors and simple yet flattering designs are just waiting to star in your next ’gram.

Scroll down to shop our favorite pieces from Rye and be the first of your friends to own the covetable brand.

What's your favorite bikini brand? Share with us in the comments below! 

Opening Image: Rye

Explore: Swimwear, bikini

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