WhoWhatWear.com

Go Buy Now: Army Jackets

Tue, 09 Feb 2010 12:00:00 EST

]]>Here at Who What Wear headquarters, we know how to take orders from our favorite designers. So when they instructed us that the military jacket was the next big thing, we said, "Sir, yes Sir!" and marched right, left, right to the flak jacket beat. After all, we could hardly resist this hero piece that stylishly invaded the S/S 10 shows and nearly knocked the little leather jacket into the outlying provinces. In the face of the glam barracks wear at Balmain, the precisely cut styles at Rag & Bone, and pretty girl iterations seen at Charlotte Ronson, we had no choice but to wave the white flag and surrender to this serious spring essential.

Trend Report: Black and White

Mon, 08 Feb 2010 12:00:00 EST

]]>It's said that no issue is ever black and white, but when it comes to one of the season's can't-miss trends, we must humbly reply: au contraire. As noted on the Givenchy S/S 10 runway and the most ahead-of-the-curve tastemakers—including Kate Moss, Vanessa Traina, and Carine Roitfeld—these noir-plus-blanc looks are definitively important right now.

Shop The Closet: February

Fri, 05 Feb 2010 12:00:00 EST

]]>Here at WhoWhatWear.com, we think that a perfect outfit is just like a well-balanced breakfast: it helps you start your morning off right and sets the tone for making stylishly responsible choices all day long. Yet, we know that just like that precious a.m. meal, getting dressed with gusto is occasionally a step you feel inclined to skip. We understand. In these transitional-weather months remembering to eat your omelet/muffin/smoothie can seem infinitely easier than tracking down some ensemble inspiration. But never fear, dear readers, because the Who What Wear virtual closet is like a sartorial supermarket—freshly stocked with stylish pieces to keep your trendsetting energy up!

Who Wears What: Handbags

Thu, 04 Feb 2010 12:00:00 EST

]]>Once a year, Congress summons the President to discuss the country's priorities in the State of the Union Address. And while we certainly have no constitutional requirement to do the same, recently we felt compelled to give our own version of this historic speech. Of course our lay of the land, if you will, is not your typical political oratory. Instead of focusing on proposed legislative initiatives and goals, we're more concerned with one of the most important pieces in any girl's accessory arsenal: the handbag. We realized that sounds silly and perhaps overly simplistic, but these transitional months between full-blown winter and early spring are the key time to assess your personal handbag policies for the upcoming season! Accordingly, we decided to provide you with a detailed survey of what satchels your favorite celebrity subjects are schlepping at this very moment. That way, if you do decide to purchase a new bag—or simply choose to stick to a tried-and-trusted-tote—you will be making an informed decision. (Knowledge is power, dear readers!) Just take a few pointers from our trusted style-stars in today's Who Wears What: Handbags feature and you'll be up-to-date on all the most pressing purse possibilities pronto!

Under $100: Lingerie

Wed, 03 Feb 2010 12:00:00 EST

]]>While we realize the approach of February fourteenth can stir fear, adoration, or other inexplicable emotions in the hearts of many, for us it simply reignites our desire for one of our greatest sartorial loves: lingerie. A key staple for any wardrobe, pretty lingerie is a necessary and instrumental tool for bequeathing a little bit of loveliness to your ensemble, or adding a hint of sex appeal peeking out from beneath your favorite tank or tee. Like a shiny bauble or bejeweled accessory, a lacy bra or winsome nightie can be undeniably alluring and make you feel as though you indulged in a wonderfully luxurious treat.

Trend Report: Oversized Layers

Tue, 02 Feb 2010 12:00:00 EST

]]>We have no doubt that you, dear readers, know how to layer your clothes: it's a practical necessity this time of year and a required skill for any fashionable person. But we also know that everyone could use a little inspiration in this department, as it's important to ensure that these climate-required coverings feel like a stylish choice rather than a utilitarian drag. On that note, we’d love to offer you a few on-trend tastemakers who wear their oversized layers in fabulous ways. Whether you love Mary-Kate Olsen's plentiful scarves or prefer Jessica Alba's chic neutrals, you're sure to find a piece or two (plus some tips and tricks) for creating your own equally nuanced outfits.

D.I.Y.: Proenza Schouler S/S 10

Mon, 01 Feb 2010 12:00:00 EST

]]>Though we never met a Proenza Schouler collection we didn't like, we were particularly taken by the designer duo's S/S 10 show. Drawing inspiration from the worlds of surfing and skating, the minds behind this cult label—fashion-world darlings Jack McCollough and Lazaro Hernandez—created a high energy, fun, and tomboy-meets-girly presentation that was undoubtedly one of their very best. The creative pair experimented with pieces that were brilliantly tied and dyed, but kept the patterns and tailoring sporty and marvelously modern—not like the hippie-splattered pieces we remembered from day camp. The snug tops and flouncy, voluminous skirts were styled to perfection, and the technicolor neon palette felt decidedly of-the-moment. In fact, our hearts were aflutter when we first set our eyes on the Tie-Dyed Long-Sleeve Shirt ($375), the Sleeveless Tie-Dyed Mini Dress ($2760), and the Cowl-Back Mini Dress ($1520), as they are the ideal way to sweep some much-needed sunshine into our winter wardrobe!

What They Wore: Sundance

Fri, 29 Jan 2010 12:00:00 EST

]]>Every year a few of our favorite indie darlings (and their biz-minded entourage) bundle themselves in their winter best and board a ninety-minute flight to attend a chilly but chic week of screenings, gifting suites, and ski-in, ski-out escapades at the Sundance Film Festival. During the film frenzy, the otherwise laid-back locale of Park City, Utah transforms into an uber posh celebrity stomping ground, complete with a calendar of events that can make even a Weinstein dizzy. Between taking in the top titles like Blue Valentine with Ryan Gosling and Michelle Williams, watching James Franco make a literary-inspired turn in Howl, or rocking out to Joan Jett in honor of The Runaways, Sundance attendees had to be outfitted for a myriad of invites while their agents rolled calls. Fortunately, while Lionsgate and Fox Searchlight were busy having it out over the Ryan Reynolds toplined thriller Buried, we were easily able to rely on our favorite trendsetters to start the sartorial bidding wars with their fashion-forward cold-weather looks.

What Was She Wearing: Answers!

Thu, 28 Jan 2010 12:00:00 EST

]]>April showers might bring May flowers, but the end of January only means one thing at WhoWhatWear.com: packing panic. After all, the international fashion weeks are right around the corner and we're busy preparing for the festivities. (As former Girl Scouts, we believe in being prepared and that means it's never too early to start planning outfits!) But no matter how frantic our office gets, we're never too swamped to bring you all the sartorial specifics on the latest looks worn by your favorite stylish stars. So while we gear up to bring you all of the fashion industry's insider information, make sure you don't miss today's detail-packed edition of What Was She Wearing!

On A Side Note: WhoWhatWear.com and LOFT New Year, New You Sweepstakes!

Wed, 27 Jan 2010 12:00:00 EST

]]>Ready for your best year—ever? LOFT and WhoWhatWear.com hope so, that's why we're teaming up for the New Year, New You Sweepstakes! One lucky winner will get an amazing prize: a $500 LOFT Gift Card and a trip to Los Angeles for a head-to-toe makeover with Hollywood's most in-demand beauty and fitness stars!

If you win this super-special giveaway, you and a friend will enjoy a 3-day trip to sunny Los Angeles (including airfare, accommodations, and transport). Once there, you'll get a gorgeous new look from a celebrity hairstylist, a customized workout session with celebrity fitness star, and a personal shopping trip to LOFT with a Who What Wear stylist—what a fun way to spend your $500 LOFT Gift Card!

Plus, when you ENTER to win, you'll also receive live.love.LOFT's free and fun weekly email, which offers great info on how to live a fashionable life. In each email you get ideas for everyday, tips on getting the look, plus weekly giveaways!

Signing up for this life-changing contest is a breeze, and it's free too! All you have to do is ENTER for a chance to win!