The New French-Girl Pieces That Are Guaranteed to Sell Out

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(Image credit: @rouje)

If Ganni is the cool brand of choice for Danish girls, that makes Rouje the French-girl equivalent. Designed by street style star (and Instagram It girl) Jeanne Damas, the line churns out the perfect Parisian pieces everyone covets. Of course, the brand's newest arrivals are no exception.

This week, Rouje released a cool velvet jumpsuit that's begging to be worn to all of your holiday parties, a pretty green minidress, and a cool gold frock. If one of these items is on your wish list, you'd better be warned: Rouje has a tendency to sell out like crazy.

Scroll down to shop our favorite new arrivals from Rouje.

Next up, see the insane $1600 ankle boots that are selling like lightning

Erin Fitzpatrick
Senior News Editor

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.