The Surprising Factor That Affects Your Shopping Habits

Erin Fitzpatrick

The more you know: Your reasoning for returning a purchase is probably pretty simple: Perhaps it didn't fit or you didn't like the material. But as it turns out, there's a psychology behind your decision that you've most likely never thought about. New York magazine came across a new study published in the Journal of Retailing that explains how a store's return policy may have a bigger effect on you than you realize. "Interestingly," the magazine explains, "the terms of the policy make a difference, in one surprising way in particular: The longer a store allows its customers to return something after purchasing, the less likely they are to ever actually return it." The underlying idea is that when there's a deadline for the return policy, you are more likely to act on it faster. "Researchers explain this finding with the construal level theory, the idea that when something feels far off—either in time or physical distance—it becomes more abstract in your mind." Makes sense, right? [New York magazine]

Stylish sale: Bargain hunters, this one's for you. Right now Trademark is having its biannual sale, which features prices slashed up to 60% both in-store and online. From crewneck sweaters and collarless coats to feminine dresses and cute skirts, there's a deeply discounted piece to suit anyone's style. Click here to shop the full sale selection. [Trademark]

Hollywood inspired: In honor of the upcoming Academy Awards, MyDomaine rounded up brilliant decorating ideas inspired by Oscar-nominated films. From '50s décor à la Brooklyn to antiques that pay homage to The Danish Girl, these items are truly spot-on. [MyDomaine]

Beauty awards: Byrdie compiled a list of the best cult beauty products throughout history, from Nars blush to the Beautyblender. How many of these products do you own? [Byrdie]

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