The Secret Tactics Salespeople Use to Convince You to Buy
We all know what it’s like to be accosted by salespeople the minute we step foot in a store—overwhelming and, well, often unnecessary. Though we appreciate their wanting to help, we also know that any “help” they provide could be dangerous for our wallets. The reality is that we’re often searching for something in particular and trying to avoid any other temptations. Salespeople, on the other hand, thrive off of us buying more than we came for, leaving us with totally different end goals.
Unfortunately, though, they do occasionally come out the victors—somehow convincing us that we absolutely need those shoes to go with that dress, or a new bra for under that top. So, to protect our bank accounts (and our closet space) in the future, we decided to go straight to the source and ask a handful of experienced salespeople what tactics they use to convince us to make a purchase.
Scroll down to find out what they had to say!
When customers find something they like in the store, the salesperson will immediately start suggesting pieces that will look good with it in order to build a larger outfit around the favored piece. This is why you’ll often find extra pieces waiting for you in the dressing room. As one salesperson put it, “It converts the customer from thinking about just a top, for instance, to thinking about a top that will look especially amazing with a specific jacket or accessory.”
Although it might seem tired, all of the salespeople we spoke to confirmed that telling customers how good they look in something often works like a charm. The more specific they are with their compliment (e.g., “It makes your arms look amazing!”), the more likely it is to have an effect.
That being said, if salespeople really don’t think a piece is flattering on you, they’ll often hold off on the compliments and ask for your opinion. If you really like it, they’ll hop on board, but if you’re equally unsure, they probably won’t push it. “It’s not worth it—it’s better to find something they’ll fall in love with so that they’ll want to return to the store,” said one salesperson.
Helping customers put an item or outfit into real-life contexts is another crucial way to convince them it’s worth the money. “I always tell customers where I would wear different outfits—or where I have worn different outfits,” said one salesperson. “It’s always good to emphasize multiple uses, like explaining how something can go from the office to a cocktail party, etc.”
Do you enjoy getting help from salespeople whilst shopping, or do you prefer to avoid it? Let us know in the comments!