Millennials Are Spending $140 Million on This It-Girl Brand

Erin Fitzpatrick

When you can count Selena Gomez and Kaia Gerber as fans—and you're all over the feeds of Instagram It girls—you know you have something good going. Well, Reformation is the L.A.-based brand that's making it happen. Forbes just interviewed the company's founder and CEO, Yael Aflalo, and we came away with some fascinating tidbits about the cult label.

For starters, the company's numbers are seriously impressive: Forbes reports that Reformation is on track to hit $140 million in sales next year, which is over five times the sales generated in 2015. More fun facts we gleaned? Founded in 2009, the millennial-focused brand now has nearly 550 employees and raised $12 million in funding back in 2015. And did you know Reformation's clothes have a turnaround time of just 42 days from design to rack? But as Forbes reports, the current selection is just the tip of the iceberg: We can expect Reformation shoes and handbags to launch by the end of 2018. You can bet we'll be first in line for that debut.

Scroll down to shop our favorite Reformation picks right now.

Next up, shop the prettiest new flats we've seen all year (designed by Claudia Schiffer, no less). 

Opening Image: Getty Images

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