This Is Huge News for Reformation Fans
If you thought the news of Reformation teaming up with Patagonia was major, get ready for even bigger news. The sustainable L.A.-based fashion brand is teaming up with mega e-tailer Net-a-Porter for an exclusive holiday collection. According to British Vogue, the upcoming "party-season edit" will mark the first time Reformation will be sold worldwide.
Sarah Rutson, vice president of global buying at Net-a-Porter, tells the magazine, "Reformation is a purse-friendly brand with a conscience, which isn't normally something that goes hand in hand. Along with its fantastic desirable pieces, it has become one of the most interesting contemporary brands right now." She can say that again; Reformation is the It-girl brand of choice when it comes to accessible, eco-friendly fast fashion. Fans of Ref include Taylor Swift, Rihanna, Karlie, Kloss, and Hailey Baldwin, to name a few. The collaboration with Net-a-Porter is slated to make its debut November 11, and prices will range from $125 to $390.
Check out a preview of what to expect from this dream capsule collection below.