The Major Reason Reformation Is About to Get Bigger Than Ever

Meghan Blalock

It might seem like it's been around forever, but Reformation is actually a relatively young label. And until now, the wildly successful brand has been largely self-funded, but Fashionista reports that Reformation just raised $12 million from outside investors. 

That's a lot of money, obviously, but what's perhaps even more interesting is who's making the investment: Theory's Andrew Rosen, editor and street style star Miroslava Duma, and model Karlie Kloss. The money will be used, according to Fashionista, for various improvements and expansions company-wide: building more stores, expanding manufacturing capabilities, and investing in technical systems that will improve customer service—​like being able to return purchases you made online in-store.

The company's revenue for 2014 shot north of $25 million, so we can only continue to expect big things and major growth for the brand beloved by so many womenWhat do you think of Reformation's news? Tell us in the comments below!

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