Puma Is Making a Lot of Money Thanks to Rihanna and Kylie Jenner

Erin Fitzpatrick

Making money: According to Business of Fashion, Puma is only getting more and more popular. The brand raked in $13 million for the second quarter, which was considerably more than analysts expected. BoF reports that sales of Puma sport shoes in the U.S. rose a whopping 40% in May, due in large part to the success of both Rihanna’s and Kylie Jenner’s shoes. Want in on the sneaker craze too? Shop Puma online! [Business of Fashion]

Shopping news: Good news for anyone spending the summer in New York: Activewear brand and retailer Carbon38 is opening a pop-up shop in Bridgehampton from July 30 to September 5. In addition to killer workout gear, you can expect exclusive designer previews, appearances by fitness pros, and more. Get more details on Carbon38’s Facebook page. See you there! [Carbon38]

Stylish makeover: Ashley Olsen recently debuted a brand-new ’do: a platinum blond dye job. Her dirty-blond locks are officially a thing of the past—see the transformation at Byrdie. [Byrdie]

Celebrity-approved: Even celebrities haven’t quite mastered the art of packing for trips—sometimes they have to rely on pros. MyDomaine tapped one of Hollywood’s go-to experts to get the 411 on packing tips you should know. [MyDomaine]

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