This Is Why Everyone's Dying to Wear Puma Right Now

Erin Fitzpatrick

Have you bought a pair of Puma shoes this year? If so, you're definitely not alone. Fortune reported on Puma's first-quarter profits from 2016, which showed a 7.3% sales increase to roughly $975 million. The reason behind the boost? The brand's chief executive, Björn Gulden, credits none other than Rihanna and her Puma collaboration as a major factor for the sales increase.

“The women’s business helps on the men’s side too. Rihanna opens the door,” Gulden said in a statement. Considering the success of all three of Rihanna's Puma shoes, something tells us that profits will only rise from here. 

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