Why Everyone Is Shopping for the Jacket We Wore in Middle School
Ever wish you could peek inside the virtual shopping carts of the coolest girls in fashion? Well, now you can. Lyst shared new data on the jacket trend everyone is clamoring for right now: puffer jackets.
Searches for puffer jackets on Lyst have increased by a whopping 280% in the last month, proving that tons of women are interested in the statement style. The site revealed that oversize iterations, in particular, are selling out the fastest. For instance, Raf Simons's Oversized Puffer Jacket ($2175) sold out completely within two weeks. "For every coat that was available on Lyst, 1020 people tried to buy it," the company explained.
If you need some help styling this trend, Lyst's editorial director, Katherine Ormerod, has some words of wisdom: "This season, the best puffer practice is to go big or go home," she said in a statement. "The key to wearing a Power Puffer 2.0 is to create a bold shape—whether you go for the 'lampshade' silhouette or wear the jacket lower on your arms for an off-the-shoulder look." Are you taking notes yet?
Scroll down to shop our favorite puffer jackets!
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Opening Image: Style du Monde