Erin Wasson Is Designing a New Collection for PacSun

Jessica Schiffer

Someone at PacSun knows what they’re doing. After working on a collection with Kendall and Kylie Jenner for a couple seasons now, the brand announced yesterday that they’ll be tapping model Erin Wasson for a new line called (appropriately enough) P.S. Erin Wasson. Inspired in part by her Western-bohemian aesthetic, the first collection is themed “Land of the Free” in a nod to Americana and Wasson’s Texas roots. While only image available so far features a studded white bodysuit, paired with a wide black hat and short boots, the 25-piece collection is said to include bell-bottoms, vintage-inspired tops and dresses, swimsuits and more. Heather Brown, the women’s design director, hopes that the line—with everything under $60—will attract “a more fashion-forward customer.” The collection goes on sale May 15. Consider us intrigued!

To learn more about Wasson’s inspiration for the line, head over to WWD, and check out PacSun’s current products, right this way.

Do tell: Are you looking forward to seeing the collection? Let us know in the comments!

Add a Comment

More Stories
1